Cookie Policy
Version 1.0
| Name: | The Animo Group Ltd. |
|---|---|
| Address: | 25 Horsell Road, London, N5 1XL |
| Email: | hello@madebyanimo.com |
1. Introduction
This Cookie Policy explains how Prism Claims Group (“Prism”, “we”, “us”, “our”) uses cookies and similar technologies on our website (“Website”).
This policy should be read alongside our Privacy Policy, which explains how we use personal data.
By continuing to use our Website, you consent to the use of cookies in accordance with this policy, unless you have set your browser or cookie preferences to refuse them.
| Name: | The Animo Group Ltd. |
|---|---|
| Address: | 25 Horsell Road, London, N5 1XL |
| Email: | hello@madebyanimo.com |
2. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website.
They help websites function effectively, improve user experience, and provide information to the website owner.
Cookies may be:
- Session cookies – deleted when you close your browser
- Persistent cookies – remain on your device for a set period or until deleted
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the operation of our Website and cannot be switched off.
They include, for example:
- Security and authentication cookies
- Load balancing and network management
- Cookie preference settings
3.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with our Website by collecting anonymous information.
We use these cookies to:
- Analyse website traffic and usage patterns
- Improve Website functionality and user experience
- Identify errors and performance issues
Examples may include tools such as Google Analytics (or equivalent platforms).
3.3 Functionality Cookies
These cookies allow the Website to remember choices you make and provide enhanced features.
For example:
- Remembering user preferences
- Supporting forms or portal functionality
- Enhancing user experience across sessions
3.4 Targeting / Marketing Cookies (if applicable)
These cookies track browsing activity to deliver relevant content or advertising.
Prism Claims Group does
not currently prioritise marketing cookies, but if implemented, users will be notified and given the option to consent.
4. Cookies Used on This Website
A list of specific cookies used on this Website may include:
| Cookie | Duration | Description |
|---|---|---|
| ucString | 1 year | Set by Usercentrics consent management platform. Stores the user's consent preferences, including controller and settings IDs, banner language, settings version, and a history of consent given or withdrawn for each service. |
| ucData | 1 year | Set by Usercentrics consent management platform. Stores information used to support Google Consent Mode, passing consent status to Google's advertising and analytics tools. |
| uc:analytics:firedEvents:[SettingsID] | Session | Set by Usercentrics consent management platform. Prevents analytics events from firing more than once per session, ensuring accurate event tracking. |
| _GRECAPTCHA | 180 days | Set by Google reCAPTCHA, provided by Google Ireland Limited. Used to distinguish human users from automated bots by analysing behaviour such as mouse movements, click patterns and input timing. Helps protect forms from spam and fraud. |
| _ga | 2 years | Set by Google Analytics (GA4). Used to distinguish unique visitors by assigning a randomly generated identifier. Enables the website owner to analyse how visitors use the site. |
| _ga_2PDWM01T4R | 2 years | Set by Google Analytics (GA4). Used to persist session state and track visit-level data for the specific GA4 property configured on this site. |
| _sp_id.e403 | 1 year | Set by Duda's built-in analytics. Stores a unique visitor identifier and tracks visit information including the number of visits, first visit timestamp, and previous session data. |
| _sp_ses.e403 | Session | Set by Duda's built-in analytics. Used to identify whether the user is in an active session. Expires when the browser is closed. |
| dm_last_page_view | 1 year | Set by Duda's site personalisation system. Records the timestamp of the user's most recent page view to support personalised site experiences. |
| dm_last_visit | 1 year | Set by Duda's site personalisation system. Records the timestamp of the user's most recent visit to support personalised site experiences. |
| dm_this_page_view | 1 year | Set by Duda's site personalisation system. Records the timestamp of the current page view session. |
| dm_timezone_offset | 1 year | Set by Duda's site personalisation system. Stores the user's UTC timezone offset to support time-based personalisation rules. |
| dm_total_visits | 1 year | Set by Duda's site personalisation system. Records the total number of visits by the user to support personalisation based on visit frequency. |
5. Managing Cookies
You can control and manage cookies in several ways:
5.1 Cookie Banner / Preferences
When you first visit our Website, you will be presented with a cookie banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customise your preferences
5.2 Browser Settings
Most web browsers allow you to:
- Block or delete cookies
- Set preferences for certain websites
Please note that disabling cookies may impact the functionality of the Website.
6. Third-Party Cookies
Some cookies may be set by third-party services integrated into our Website, such as:
- Analytics providers
- Embedded content (e.g. videos or maps)
- Platform integrations
We do not control these cookies and recommend reviewing the relevant third-party privacy policies.
7. Data Protection
Where cookies collect personal data, this will be processed in accordance with:
- UK GDPR
- Data Protection Act 2018
- Prism Claims Group Privacy Policy
We ensure appropriate safeguards are in place to protect your data.
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect:
- Changes in legal requirements
- Updates to Website functionality
- Introduction of new cookies or technologies
Any changes will be published on this page.
9. Contact Us
If you have any questions about this Cookie Policy, please contact:
Email:
Address:
Prism Claims Group, Yorkshire House, Greek Street, LEEDS, LS1 5SH




