Cookie Policy

Version 1.0
Name: The Animo Group Ltd.
Address: 25 Horsell Road, London, N5 1XL
Email: hello@madebyanimo.com

1. Introduction

This Cookie Policy explains how Prism Claims Group (“Prism”, “we”, “us”, “our”) uses cookies and similar technologies on our website (“Website”).

This policy should be read alongside our Privacy Policy, which explains how we use personal data.

By continuing to use our Website, you consent to the use of cookies in accordance with this policy, unless you have set your browser or cookie preferences to refuse them.

Name: The Animo Group Ltd.
Address: 25 Horsell Road, London, N5 1XL
Email: hello@madebyanimo.com

2. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website.


They help websites function effectively, improve user experience, and provide information to the website owner.


Cookies may be:

  • Session cookies – deleted when you close your browser
  • Persistent cookies – remain on your device for a set period or until deleted

3. Types of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the operation of our Website and cannot be switched off.

They include, for example:

  • Security and authentication cookies
  • Load balancing and network management
  • Cookie preference settings


3.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting anonymous information.

We use these cookies to:

  • Analyse website traffic and usage patterns
  • Improve Website functionality and user experience
  • Identify errors and performance issues


Examples may include tools such as Google Analytics (or equivalent platforms).


3.3 Functionality Cookies

These cookies allow the Website to remember choices you make and provide enhanced features.

For example:

  • Remembering user preferences
  • Supporting forms or portal functionality
  • Enhancing user experience across sessions


3.4 Targeting / Marketing Cookies (if applicable)

These cookies track browsing activity to deliver relevant content or advertising.

Prism Claims Group does
not currently prioritise marketing cookies, but if implemented, users will be notified and given the option to consent.

4. Cookies Used on This Website

A list of specific cookies used on this Website may include:

Cookie Duration Description
ucString 1 year Set by Usercentrics consent management platform. Stores the user's consent preferences, including controller and settings IDs, banner language, settings version, and a history of consent given or withdrawn for each service.
ucData 1 year Set by Usercentrics consent management platform. Stores information used to support Google Consent Mode, passing consent status to Google's advertising and analytics tools.
uc:analytics:firedEvents:[SettingsID] Session Set by Usercentrics consent management platform. Prevents analytics events from firing more than once per session, ensuring accurate event tracking.
_GRECAPTCHA 180 days Set by Google reCAPTCHA, provided by Google Ireland Limited. Used to distinguish human users from automated bots by analysing behaviour such as mouse movements, click patterns and input timing. Helps protect forms from spam and fraud.
_ga 2 years Set by Google Analytics (GA4). Used to distinguish unique visitors by assigning a randomly generated identifier. Enables the website owner to analyse how visitors use the site.
_ga_2PDWM01T4R 2 years Set by Google Analytics (GA4). Used to persist session state and track visit-level data for the specific GA4 property configured on this site.
_sp_id.e403 1 year Set by Duda's built-in analytics. Stores a unique visitor identifier and tracks visit information including the number of visits, first visit timestamp, and previous session data.
_sp_ses.e403 Session Set by Duda's built-in analytics. Used to identify whether the user is in an active session. Expires when the browser is closed.
dm_last_page_view 1 year Set by Duda's site personalisation system. Records the timestamp of the user's most recent page view to support personalised site experiences.
dm_last_visit 1 year Set by Duda's site personalisation system. Records the timestamp of the user's most recent visit to support personalised site experiences.
dm_this_page_view 1 year Set by Duda's site personalisation system. Records the timestamp of the current page view session.
dm_timezone_offset 1 year Set by Duda's site personalisation system. Stores the user's UTC timezone offset to support time-based personalisation rules.
dm_total_visits 1 year Set by Duda's site personalisation system. Records the total number of visits by the user to support personalisation based on visit frequency.

5. Managing Cookies

You can control and manage cookies in several ways:


5.1 Cookie Banner / Preferences

When you first visit our Website, you will be presented with a cookie banner allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences


5.2 Browser Settings

Most web browsers allow you to:

  • Block or delete cookies
  • Set preferences for certain websites


Please note that disabling cookies may impact the functionality of the Website.

6. Third-Party Cookies

Some cookies may be set by third-party services integrated into our Website, such as:

  • Analytics providers
  • Embedded content (e.g. videos or maps)
  • Platform integrations


We do not control these cookies and recommend reviewing the relevant third-party privacy policies.

7. Data Protection

Where cookies collect personal data, this will be processed in accordance with:

  • UK GDPR
  • Data Protection Act 2018
  • Prism Claims Group Privacy Policy


We ensure appropriate safeguards are in place to protect your data.

8. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in legal requirements
  • Updates to Website functionality
  • Introduction of new cookies or technologies


Any changes will be published on this page.

9. Contact Us

If you have any questions about this Cookie Policy, please contact:

Prism Claims Group

Email:

info@prismclaimsgroup.co.uk

Address:

Prism Claims Group, Yorkshire House, Greek Street, LEEDS, LS1 5SH

7th January 2026